How the Toyota Auris Would Have Appeared If It Came after the Corolla

In Europe, Toyota was selling the hatchback version of the Corolla until 2007 which then was replaced by the Auris. It’s to be noted that the Auris hatchback is being sold under Corolla nameplate in Australia and shares many components with the new Corolla too.

So what if Toyota used a different strategy and introduced the Auris after the Corolla? This was the question that probably led the popular rendering artist Theophilus Chin to envision a two box car based on the new European Corolla.

To keep it short, the car has the first half of the new Corolla sedan. The profile of the Corolla hatchback is a mellowed down and mundane when compared to the Auris.

Now coming to the prospect of Corolla hatchback, there is nothing much going for it. The Auris and the Corolla hatchback cannot co-exist because both target same audience, offers similar goodies and are almost the same cars. It makes little sense!

However, the Corolla nameplate enjoys much better brand equity than the Auris and in that way it is better equipped to compete with the Ford Focus and VW Golf.