Toyota Blends Jeep and McLaren F1 in Playful Concept

This year it's the Camatte Hajime, and it's the sixth iteration in a line of youthful concepts following the Camatte Sora, Daichi, 57s, and 57s Sports we've seen in recent years. It blends the best elements from a Jeep Wrangler and a McLaren F1. Okay, so it's more like a Jeep, but it does have the McLaren's signature central driving position and two passenger seats offset just behind. It's also a fair bit smaller than anything Jeep makes, and packs an electric motor of unspecified capacity.

Fortunately it'll be switched off while on display at the Tokyo Big Sight during the toy show, so kids can get in and stomp on the pedals all they want. (Stomp in a polite and respectable Japanese fashion, anyway.) Families can have their picture taken inside the open cockpit, then customize the vehicle on tablets to create their own unique memento, while checking out other versions including an ambulance, police car, fire truck and hod dog truck.