+ Publier publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 74, actuel - 971, total - 103136

Why is the Tata Nano doing so well?

17 Mai 2011

Why is the Tata Nano doing so well?

When launched, the Tata Nano was an engineering marvel and the finest example of a low-cost vehicle for crowded and badly laid roads. The world hadn’t seen a better compact, inexpensive yet efficient & spacious automobile. It has been anything but a smooth ride for what some of us call the 21st century Ford Model T.

A political fallout in Bengal that forced Tata Motors to relocate their production site to Sanand was just the start of all woes. An unconventional booking strategy, production constraints at the makeshift Uttarakhand facility, delay in deliveries, limited vehicle availability and the daddy of all botch-ups – the fire mishaps that catapulted the Nano to make headline news on international newspapers, the Nano project gave equal amount of grief after the world lauded Tata’ logic-bending creation in 2008.

Not everyone believed that the Nano had the potential to make a strong comeback. Though it is still very far away from the 20k/month sales mark, where it deserves to be, it is showing great signs of recovery with encouraging numbers over the last six months.

Some of the key factors which contributed as an image booster for Nano:

  • Brilliant marketing campaign to give the Nano a face it required
  • Success of the Superdrive program in showing the car in flesh to many who were not in the know about its size, road presence or features
  • Easy EMI’s with low rate of interest
  • Exchange schemes with motorcycles and old cars
  • 99 rupees/month service and maintenance assurance scheme

 

Nano’s sales numbers in 2011

  • 6,703 units in Jan
  • 8,262 in Feb
  • 8,707 in Mar
  • 10,012 in April

 

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsabu dhabiaccidentaccidentsaccordACIMacuraadidasADSUadvertisingafricaagalegaAIair pollutionairbagairbagsairbusairportAlan GanooAlbionalcotestalfaalfa romeoalgeriaalibabaAllemangeAllied MotorsAlmaalpineAmauryamazonamendesamphibiousandroidAnil BachooAnse-la-Raieappappleappointmentsappsapriliaarabiaargentinaarielarnold schwarzeneggerarsenalArtashok leylandasiaastonaston martinAston Martin ZagatoauctionaudiAudi E-TronAudi Q3Audi Q8audit reportaustraliaAustralian Grand Prixaustriaautoauto industryauto shanghaiauto showauto-écoleautonomous carautonomus carAutopilotautopont de Decaenautopont Decaenautoroute M1aventadorawardsAxessBABagatellebahrain grand prixBAIBaie-du-TombeaubajabajajBalaclavaBambousBangkok International Motor ShowBangkok Motor ShowBangladeshBarklybatmobilebatterybattlebeachbeachesBeau-BassinBeau-ChampBeau-VallonBeaux SongesBeaux-SongesbeetleBeijing Auto ShowBeijing Motor ShowBel-AirBel-EtangBel-Ombrebelgian grand prixBelgiumBell VillageBell-VillageBelle-MareBenellibentleyBentley BentaygaBentley Continentalbernie ecclestonebetamaxbetamax casebicyclebicyclesbikebikesbiodieselBlackBerryBlue-BaybmwBMW 3 SeriesBMW 4 SeriesBMW 8 seriesBMW i8BMW ix3BMW M2BMW M3BMW M4bmw m5BMW X2bmw x3BMW X5BMW x6BMW x7BMW z4boatboatsboeingBogota Auto ShowBois-MarchandBois-Marchand accidentBois-PignoletBologna Motor ShowBon-Accueilbondboschboston dynamicsBPObrabusbrakesBramsthanbrazilbrexitbribebribesbridgebridgestonebrioBrisée-VerdièreBritish Grand PrixbudgetbugattiBugatti ChironBugatti La Voiture Noirebugatti veyronbuggybuickburnoutbusbusesbuyingbydcadillaccalebassescamaroCamp ChapelonCamp-ChapelonCamp-de-MasqueCamp-DiableCamp-LevieuxCanadacanadian grand prixCandosCanotCap-Malheureuxcaporal Chooluncarcar buying tipscar dealercar dealerscar firecar importcar industrycar loancar marketCar Of The Yearcar rentcar rentalcar salecar salescar servicecar sharingcar showcar theftcar washcarbon fibercarburantsCarlos GhosnCarPlaycarscartingcascavelleCaudanCCIDCCTVCEBcelebretiescelebritiescentre de fitnessCentres De Fitnesscertificat de fitnesscertificats de fitnessCESChamarelChamp de MarsChamp-de-MarsChebelChemin-GrenierChengdu Motor ShowcherychevroletChevrolet CamaroChevrolet CorvetteChicago Auto ShowchinaCHINESE GRAND PRIXChris EvanschryslerCité Vallijeecitroencivicclassicclassic carclassic carsclassicsClémenciacode de la routecollectioncommercialcomparisonconceptconceptsConfinementConstanceconsumer reportsContract buscontraventionsconvertiblecoromandelCoronaviruscorruptioncorvetteCottagecour suprêmeCourtCourtscouvre-feuCOVID-19CPBcr-vcrashcrash testcrash testsCristiano Ronaldocrossovercrowdfundingcruise shipCubaCupraCurepipecurfewcustom bikecustom carcustomsCUVCWACybertruckcyclonedaciadaihatsudaimlerdakardakar rallydartzdash camdashcamdatsunde tomasodealersdéconfinementdecongestion routiereDelhi Auto ExpodeloreandesignDetroitDetroit Auto Showdéviationdéviationsdéviations routièresdieseldiesel scandalDIYDLCdodgedodge demonDonald TrumpDPPdragdrag battledrag racedrag racingdriftdriftingdriver licensedriverless cardrivers licensedrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronedronesdrug racedrugsdrunk drivingdsDubaiDubai Motor ShowducatiDysonD’EpinayearthquakeEbayebeneecoecologyeconomyEducationEICMAelecticelectionselectricelon muskemissionsEmmanuel Macronengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexamens de conduiteexcès de vitesseexpofacebookfailfakefake policeFast And Furiousfaux coupons de parkingfaux permisfaux permis de conduireFCAfeeder busfeeder busesfermetureFernando Alonsoferrariferrari 812ferrari romaferryFIAfiatfiestafilmsfinancesfinefinesfinlandFireFirefightersfishingfiskerfitness centerFlacqFlic-en-FlacfloodFloodsFlorealflying carflying taxiFond-du-SacFootballForbachForbach accidentforce indiafordFord BroncoFord F-150ford fiestaford focusFord mustangFord Rangerforest-sideformula Eformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudFSCfuelfuel economy scandalfuel pricefuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowGaikindo Indonesia International Motor Showgamesgare de Rose-HillGare du Nordgare VictoriageargeelygenesisGeneva Auto Showgeneva motor showgerman grand prixGermanygirlsgmgodzillagolfgolf carGoodlandsgoodwoodGoodwood Festival of Speedgooglegoogle glassgoogle mapsGoProgovernmentgpsgran turismogrand tourgrand-baieGrand-BassinGrand-BoisGrand-GaubeGrande-RivièreGrande-Rivière-Nord-Ouestgreat wallgreecegreengreen energygrnoGros-BoisGros-CaillouxGRSE accidentGTAGymkhanahackershakershamannharley davidsonharley-davidsonHatchbackhealthcarehellcatHennesseyHenriettaHermitageherohertzhighlandshistoryhit and runhitachiholdenHollandHollywoodhondaHonda AccordHonda BrioHonda Cityhonda civicHonda Civic type rhonda cr-vHonda Ehonda fitHonda HR-Vhonda jazzhonda monkeyHonda s2000Honda VezelHong Konghorsepower falsifyingHospitalhospitalshot rodhot wheelshotelhotelshoverbikehoverboardhow toHuayrahummerHummer H1Hummer H2humorhungarian grand prixhurricaneHusqvarnahybridhydrogenhypercarhyundaiHyundai CretaHyundai ElantraHyundai i20hyundai ioniqHyundai KonaHyundai Santa Cruzhyundai Santa Fehyundai sonataHyundai TucsonHyundai VelosterHyundai Venuei3i40ICACiframacIIHSillegal racesillegal racingillegal rallyillegal taxiillegal transportIMCimportindiaIndia Auto ExpoIndian Motorcycleindian motorcyclesIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfotainmentinfrastructureinsuranceintelinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuIsuzu D-maxIsuzu MU-Xitaliaitalian grand prixItalyjaguarJaguar Land Roverjamesjames bondJames MayJan Palach stationjapanjapaneese carsjapanese carjapanese carsJapanese Grand PrixJawajazzJDMjeepJeep CherokeeJeep GladiatorJeep Grand CherokeeJeep Renegadejeep wranglerJeremy ClarksonjettaJin FeijobjobsJohn DeerekartkawasakiKawasaki Ninjakei carken blockKenyakhankiaKia CeedKia ForteKia NiroKia OptimaKia SorentoKia SportageKia Stingerkia TellurideKoenigseggkoreaKoshik ReesaulKTMKTM DukeLALA Auto ShowLa Brasseriela butteLa ChaumièreLa FloraLa GauletteLa MarieLa PrairieLa Tour KoenigLa VigieladaLallmatielamborghiniLamborghini Aventadorlamborghini diablolamborghini gallardolamborghini huracanLamborghini SiánLamborghini UruslanciaLancia Stratoslandland cruiserland roverLand Rover DefenderLand Rover DiscoveryLarsen & ToubroLaventurelawlawslazarethLe HochetLe MornelealLebanonLeevy Frivetlegolewis hamiltonlexuslicenselicense platelight metrolimousinelincolnLionel MessiLockdownlondonLos Angeles Auto Showlotuslow cost carLRTluxuryluxury carluxury carsL’AventureL’EscalierM1m2m3macondemad maxMadagascarmaha shivaratreeMahebourgmahindramaintenancemalaysiamanmansorymanual transmissionmanufacturingMapoumapsMare d’AlbertMare-d’Albertmarketmarketingmartinmarutimaruti suzukiMaruti SwiftMaruti Wagon RmaseratiMatt LeBlancMauricioMauritiansmauritiusmaybachmazdamazda 3Mazda 6Mazda MiataMazda Mx-30Mazda Mx-5Mazda RX-7mazda3McLarenMcLaren 720smecedesMELmercedesMercedes AMGMercedes E63Mercedes G-ClassMercedes G63Mercedes GLEMercedes X-classMercedes-MaybachMESmetroMetro Expressmexican grand prixmexicoMGmichael schumachermichelinMicrosoftMidlandsminimini cooperminivanMITDmitsubishiMitsubishi DelicaMitsubishi EclipseMitsubishi L200mitsubishi lancerMitsubishi MirageMitsubishi OutlanderMitsubishi PajeroMitsubishi TritonMitsubishi XpandermitsubushimitsuokaMMMMokamonacomonaco grand prixMont-ChoisyMont-RochesMontagne-BlancheMontagne-LonguemontebelloMontebello accidentMontée Smontereymoose testmoparMorcellement St AndrémorganMorneMoroccomotomoto-écoleMotoClub Racing TeammotorMotor Racing Clubmotor showMotor Vehicle LicenceMotor vehicle test centremotorcyclemotorcyclesmotorsportmotorsportsmotosportmoviemoviesMPAmpvMRAMRCmugenmuscle carMusicmustangmv agustamv augustaMVDANADA Auto ShowNandanee SoornackNando BodhananonascarNational Coast Guardnavigationnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew carnew york auto shownew zealandnfsNHTSANigerianikolanissanissanNissan 370ZNissan 400Znissan altimaNissan AriyaNissan FrontierNissan GT-RNissan GT-R50Nissan JukeNissan KicksNissan LeafNissan Leaf NismoNissan MicraNissan navaraNissan NoteNissan PatrolNissan RogueNissan SentraNissan SkylineNissan TerraNissan TitanNissan X-trailNissan ZnorwayNouvelle-FranceNTANTCNTLANürburgringoff-roadoffroadOlympic GamesOnline Renewal of Motor Vehicle LicenceopelOpel Corsapaganipagani huayraPagani ZondaPaillesPakistanPalmarPamplemoussespanasonicpapamobileParisparis motor showparkingparliamentPebble Beachpenaltiespenalty pointsPereyberepermis de conduireperoduapetit raffrayPetit-RaffrayPetite-RivièrepetrolPetrol Retailers AssociationpeugeotPeugeot 2008Peugeot 208peugeot 508PhilippinesPhoenixPhœnixpickuppickupspininfarinapirelliPitonPlace de l’ImmigrationPlace D’ArmesPlaine MagnienPlaine-des-PapayesPlaine-des-RochesPlaine-LauzunPlaine-MagnienPlaine-VerteplayboyPNQPointe-aux-PimentsPointe-aux-SablespolandpolarispolestarpolicepoliticspollutionpompiersPomponettepontPont ColvillePont-BlancPont-FerpontiacpopemobilePor Louisporscheporsche 911Porsche CayennePorsche MacanPorsche TaycanporsheportPort LouisPort-LouisPoste-de-FlacqPoste-LafayettePoudre-d’Or-HamletPPCPPPprankPravind JugnauthpricepricespriusproguardprotestsprotonPSApublic transportpublict transportQ3qorosQuartier-MilitaireQuatre Bornesquatre-bornesr8Raceracingrainrallyrallyerallye illégalrallye motoramrangerange roverratingsRDArecallrecallsrecordrecordsred bullred bull car park driftreduitrenaultRenault ClioRenault Kwidrenault meganeRenault TwingorenderingRenewal of Motor Vehicle Licencerent a carrepairreplicaretroReunionRezvaniRHTRiambelRichard DuvalRichard HammondRiche TerreRiche-TerreRichelieurickshawrimacRimac C_TwoRing RoadrioRipaillesRiviere-des-AnguillesRivière-du-PosteRiviere-du-RempartRiviere-Noireroadroad accidentroad accidentsroad closedroad closureroad rules & regualtionsroad rules & regulationsroad safetyRoad TaxRoad Traffic (Amendment) BillRoad Traffic ActRoad Traffic Amendment ActRoad Traffic Amendment BillRoad Traffic Billroadsroads safetyrobberyrobotrobotsroche-boisRoche-TerreRodrigo DuterteRodriguesrolls-roycerolls-royce cullinanromeorond-point de Beau-BassinRose BelleRose Hillrose-belleRose-HillroverRoyal EinfieldRoyal EnfieldRoyal Enfield Continental GTRRSRSURuben RacingRue Jemmapesrue VandermeerschrumoursRussiaRussian Grand PrixrvsaabSafe Citysafetysafety ratingsafety ratingssafety testsafety testsSaint-PierreSainte-Croixsalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busschool vanscooterscootersseatsebastian vettelSebastopolsecond hand carsecond hand carssecond hand cars importsécurité routièreself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationservice stationsShanghaishanghai motor showShehzad SooraballyshelbyShellshowsingaporeSingapore Grand PrixskodaSlovakiasmartSMFsnakeSobrinho caseSodnacsoftwareSohail Sesungkursolar energySolitudesonysorezesoreze accidentSouillacsoulsound systemssouthsouth africasouth koreaspaceXspainSpanish Grand Prixspare partsspeed cameraspeed camerasspeed limitspeedboatspeedingsportSportscarspy shotsssang yongSsangYongssuSt-JeanSt-JulienSt-LouisSt-Paulst-pierrestar warsstartupstation-servicestations-servicestatisticsSTCste croixSte-Croixstreet racingstrikestudysubaruSubaru BRZSubaru ImprezaSudhir SesungkursudySunshine AutosupecarssupercarssuperyachtsuprcarssurveySUVsuzukiSuzuki BurgmanSuzuki ErtigaSuzuki HayabusaSuzuki IgnisSuzuki IntruderSuzuki JimnySuzuki S-CrossSuzuki Swiftsuzuki vitaraSuzuki Wagon RSuzuki XbeeSwedenswiftSwitzerlandTATaiwantakatatamarintankTanzaniaTarisa Resorttatatata motorstaxtax fraudtaxestaxiTBStechnlogytechnolgytechnologytenderTerre-RougeTerre-Rouge–Verdunteslatesla model 3tesla model stest drivetestsThai Motor ExpoThai Motor ShowthailandThailand International Motor ExpoThe Grand TourThe ValetheftThierry Henryticket pricetipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartotaltourismtourism authoritytoyotaToyota 86Toyota AlphardToyota AvalonToyota Aygotoyota C-HRtoyota camryToyota CenturyToyota CH-Rtoyota corollaToyota FortunerToyota HiaceToyota HighlanderToyota HiluxToyota Land CruiserToyota PriusToyota RAV4Toyota RushToyota Siennatoyota supraToyota TacomaToyota TJ CruiserToyota TundraToyota Venzatoyota yaristoystoytatractortrafficTraffic BranchtrailerTranquebartransformersTransinvesttransporttransport policetrendsTrianontricksTriolettriumphTrois-BoutiquesTrou d’Eau DouceTrou-aux-BichesTrou-d'Eau-DouceTrou-d’Eau-DouceTrou-Fanfarontrucktruckstsunamitug of wartuningtuniningTurkeytvsTyacktyresUAEuberUBIWUBSukukraineunionsUnited StatesuomuralUrban TerminalUSUSAused carused car importused carsVacoasVacoas-PhoenixvalettaVallée-des-PrêtresVallee-PitotValtonvanvarma caseVeer Luchoomunvehicle inspectionVehiclesvelostervenezuelaVerdunVictoria Bus StationVictoria stationVictoria Urban TerminalvideoVienna Auto ShowvietnamVintagevintage carvintage carsVipervivo energyvolvolkswagenVolkswagen Golfvolvovwvw beetleVW Buggyvw golfVW ID.3VW JettaVW passatvw polovw t-crosswaymoWeatherwheelsWolmarWootonWork Access PermitWorldyachtyachtsyamahayariszagato
Vendez Votre Auto