A political fallout in Bengal that forced Tata Motors to relocate their production site to Sanand was just the start of all woes. An unconventional booking strategy, production constraints at the makeshift Uttarakhand facility, delay in deliveries, limited vehicle availability and the daddy of all botch-ups – the fire mishaps that catapulted the Nano to make headline news on international newspapers, the Nano project gave equal amount of grief after the world lauded Tata’ logic-bending creation in 2008.
Not everyone believed that the Nano had the potential to make a strong comeback. Though it is still very far away from the 20k/month sales mark, where it deserves to be, it is showing great signs of recovery with encouraging numbers over the last six months.
Some of the key factors which contributed as an image booster for Nano:
Nano’s sales numbers in 2011