The study specifically targeted technology and its integration into the cars and trucks of today and tomorrow, and, not surprisingly, roughly half of all those surveyed globally (1,500 consumers across 10 countries, says Cisco) "value the technology adoption reputation of a brand when selecting a vehicle." We also think it's of interest that "83 percent of global consumers prefer to research online for information on a car."
Perhaps the most intriguing bit of information gleaned from the study pertains to driverless automobiles. A full 57 percent "stated they would be likely to ride in a car controlled entirely by technology that does not require a human driver," with Brazil, India and China cited as the countries most willing to trust autonomous technology. When Cicso asked drivers if they'd let their kids ride in driverless cars, however, the figures dropped dramatically – just 46 percent found that idea acceptable.
In the United States, 60 percent of those surveyed said they would trust driverless cars, and that dropped to 48 percent when children were included. Japanese drivers were least likely to trust their lives or their children's lives to automated technology.
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