Dartz's Newest Creation Is A Modern LM002 Based On The Lamborghini Urus

The press release for the vehicle was overly dramatic and full of marketing overstatements, describing the Prombron Iron Diamond CLV as "automotive majesty." The gist, however, is that the Latvian-based company wants to bring the "raw power" of the LM002 to the modern world through the platform of its more modern counterpart. In Dartz's words, "This masterpiece transcends the ordinary and redefines the extraordinary." Whatever that means.

Repurposed Nameplate?
Those familiar with the Dartz brand should be familiar with the images in this story. They are identical to the Prombron Iron Diamond CLV introduced in 2011. We believe these images are just placeholders for the actual Urus-based vehicle, which the offbeat carmaker has yet to produce. Meanwhile, the lack of interior images leaves space for imagination, but we expect the usual silliness.

Dartz has also yet to disclose if there will be any changes to the donor Urus' powertrain setup. Of note, the most potent version of the modern Lambo SUV is powered by a twin-turbo 4.0-liter V8 that puts out 657 horsepower and 627 lb-ft of torque in the Urus Performante – at least before the plug-in hybrid version arrives this year.

Extravagant Pricing
The most important part of the announcement was the Prombron Iron Diamond CLV's pricing: €2.5 million or around $2.7 million at the current exchange rates. That's a lot of money for a Lamborghini Urus, but these opulent vehicles have never been cheap. As the company puts it, "Whether you seek the thrill of the open road or the admiration of onlookers, this is your invitation to enjoy the extraordinary."

Seeing that Dartz didn't schedule the new Prombron Iron Diamond CLV's arrival, we suspect the announcement was the company's way of attracting buyers to pool money into developing a vehicle that has yet to materialize.