According to Navigant Research, Helsinki is working on an integrated system that would let users have one account that pays for carsharing, bikesharing, public transport and more. Navigant says that combining all of the various transportation modes into one payment network is "the final piece of the puzzle that makes this scheme truly transformative." It's certainly bigger and broader than anything we've heard of before to encourage people to give up their private vehicles.
In an urban environment, having simplified access to whatever method of conveyance you need at any given moment is idea. Want to bike the half-mile to the bakery? Get your ride on. Got to go to the hardware store for a load of fertilizer and a shovel? Check out a carsharing vehicle. Want to take the family to the zoo? Streetcar it is. Minimizing the hassle to access all of these options is going to make the day-to-day realities of private car insurance, refueling and repairs seem a lot less appealing. Or, as Navigant puts it: "The concept is the transportation version of other businesses that are moving from selling a product to selling the service or utility the consumer wants from that product. Planned obsolescence no longer makes good business sense, and consumers can benefit from constant improvements in technology." Read the whole thing here.