"The decision to move to Phoenix Les Halles is part of the long term strategy of Bramcom to consolidate its business and be even closer to its customers , "says Javed Bholah, Vice President Media and Communications group British American Investment (BAI). MotorcyclesHarley-Davidson marketed by Iframac Ltd. , and also exposed. Ultimately, it has a group in its showroom ten car brands, French, American, German, Korean and British.
It was in February that Bramcom , which is the commercial hub of BAI and also the owner of Courts and Iframac Ltd. , among others, has acquired the stores formerly occupied spaces Mr Price and supermarket Kaddy Plus e to PLH. The investment is estimated at Rs 225 million.
Besides the showroom of Iframac , these spaces will house the new headquarters of various subsidiaries of BAI Group engaged in transportation. The development of a high-tech area, a new food court and other stores are also planned.
PLH was opened in 2008, but last year the developers, including the group Currimjee , decided that the complex will house products mainly dedicated to the house. Thus, ten stores and shops specializing in home products, interior decoration and sports operate there, mainly on the ground floor.
But the concept is still evolving. Even more than other car dealers have decentralized their operations in Phoenix.