It's Over: Ford Focus Production Officially Ends

We warned you this day would come, but it’s still incredibly sad to hear the Focus is officially no more. The writing had been on the wall for a while, and now the inevitable has happened. Last Friday, Ford assembled the final example of its compact model at the Saarlouis plant in Germany. It marks the end of an era, as the Focus had been in production for 27 years.

In an email sent to Motor1, Ford of Europe’s Manager of Corporate Communications, Volker Eis, shared the news: “I can confirm that the last Focus has been produced on Friday, Nov 14. It was a white five-door hatchback.” An official image has not been supplied. The Focus’ demise comes a couple of months after the last hot ST rolled off the assembly line on a different fateful Friday, September 26.

Looking at the bigger picture, the Focus is one of several cars discontinued by the Blue Oval in Europe in recent years. We had to say goodbye to the beloved Fiesta in 2023, while the Mondeo was phased out a year earlier. In 2020, the pint-sized Ka was discontinued as well. These decisions have left Ford without a regular car in its lineup, which now consists only of SUVs and commercial vehicles.

But why did Ford axe so many important nameplates? After all, sales weren’t that bad. In an interview a little over a year ago with CAR Magazine, CEO Jim Farley essentially said the company wasn’t making enough money on them. Profit margins were too small to justify further development, even though the cars remained reasonably popular.