Mercedes to Continue Sponsoring Michael Schumacher

9 years, 7 months ago - 5 August 2014, Autoblog
Mercedes to Continue Sponsoring Michael Schumacher
Up until his tragic accident that left him in a coma, Michael Schumacher was still one of the highest-paid Formula One drivers in the world... even though he was no longer actively competing.

That came down to the numerous lucrative personal sponsorship arrangements that the seven-time world champion retained even after retirement. But while some of his sponsors have been canceling their arrangements with Michael as he fights to recover, Mercedes is reportedly committed to standing by its former driver and brand ambassador.

Speaking with German newspaper Bild am Sonntag, Daimler chairman Dieter Zetsche said "We have given no thoughts to changing something in his contract," wishing the retired F1 driver the best of luck in his recovery.

By way of contrast, bottled water brand Rosbacher reportedly canceled its sponsorship contract with Schumacher in June. German investment company Deutsche Vermögensberatung AG, whose logo has long adorned Schumacher's hat, did not immediately respond to a request for comment on whether it will continue to sponsor the ailing driver.