We've dug through sales data from every automaker to come up with this year's list and, like last year, we've set some parameters to ensure it includes legitimately bad-selling vehicles.
The first parameter is a starting MSRP under $100,000, which automatically excludes what's parked in most one-percenters' garages. We're also excluding vehicles cancelled in 2012, even if they garnered sales through the end of the year while dealerships sold off remaining inventory. This includes models like the Mitsubishi Eclipse, Mercedes-Benz R-Class and last year's worst-seller, the Acura RL. Next, vehicles are considered as they are reported by the automaker, which means that, while sales of the Murano CrossCabriolet were probably low enough to make the list, because Nissan reports only one number for all Murano sales, it was excluded. Cadillac, however, reports sales of the Escalade EXT separately from the Escalade, hence its repeat appearance.
Finally, there was the question of whether or not eligibility should be given to Suzuki vehicles, as the brand announced in November that it would end sales in the US as soon as its current inventory ran out. We decided Suzuki vehicles should be included as the brand was offering 2013 models at the time of the announcement, and as far as we can tell, inventory levels remained high enough to satisfy demand through the end of the year.
Without further ado, below are the top 10 worst-selling vehicles of 2012.
Top 10 Worst-Selling Vehicles of 2012
10. Volvo C30
- MSRP: $25,500
- Units Sold: 2,827
- Last Year: –
9. BMW Z4
- MSRP: $47,350
- Units Sold: 2,751
- Last Year: –
8. Audi TT
- MSRP: $39,545
- Units Sold: 2,226
- Last Year: –
7. Subaru Tribeca
- MSRP: $32,595
- Units Sold: 2,075
- Last Year: 10
6. Suzuki Equator
- MSRP: $19,449
- Units Sold: 1,966
- Last Year: 7
5. Cadillac Escalade EXT
- MSRP: $63,060
- Units Sold: 1,934
- Last Year: 6
4. Nissan GT-R
- MSRP: $96,820
- Units Sold: 1,188
- Last Year: –
3. Acura ZDX
- MSRP: $50,920
- Units Sold: 775
- Last Year: 4
2. Mitsubishi Lancer Sportback
- MSRP: $18,495
- Units Sold: 702
- Last Year: 3
1. Mitsubishi i-MiEV
- MSRP: $29,125
- Units Sold: 588
- Last Year: 1
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