Toyota presents all-new Prius c Concept

Toyota is promoting the Prius c Concept as a “small city-centric hybrid vehicle,” which is to say it will be a bit smaller than the current Prius hatchback, likely intended for a slightly younger demographic. As a result, expect the price and feature list to be lower and shorter than its big brother.

It is understandable that the Prius c Concept will eventually compete with the likes of the Honda Insight once it reaches production form. Toyota hopes to “appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.” Toyota believes that the production form of the c Concept will provide one of the most compelling arguments for buyers looking for a strong blend of valuer and fuel efficiency.

Toyota did not specify details regarding the powertrain or fuel economy figures, but expect a slightly smaller engine than the 1.8-liter currently found in the Prius.