Toyota presents all-new Prius c Concept
13 January 2011
Toyota has shown several new hybrid and electric vehicles at the 2011 International Auto Show in Detroit, Michigan. While some models were already in production form, Toyota’s Prius c Concept was simply a sneak peek.
Toyota is promoting the Prius c Concept as a “small city-centric hybrid vehicle,” which is to say it will be a bit smaller than the current Prius hatchback, likely intended for a slightly younger demographic. As a result, expect the price and feature list to be lower and shorter than its big brother.
It is understandable that the Prius c Concept will eventually compete with the likes of the Honda Insight once it reaches production form. Toyota hopes to “appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.” Toyota believes that the production form of the c Concept will provide one of the most compelling arguments for buyers looking for a strong blend of valuer and fuel efficiency.
Toyota did not specify details regarding the powertrain or fuel economy figures, but expect a slightly smaller engine than the 1.8-liter currently found in the Prius.