Comprised of two layers of ink – one below and one above a protective coating – you can fully customize the design of your sidewalls using any kind of vector-based graphics. Bridgestone claims the outer most layer won't succumb to scrapes and scratches, and neither the durability or the weight of the tires are compromised by the technology.
Bridgestone hasn't set a date for production, but the tires could be available as early as this summer.
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