Rolls-Royce Cullinan RS Black Badge Dressed in Satin Nutella Isn't Spreadable on 26s

1 month ago - 18 November 2024, autoevolution
Rolls-Royce Cullinan RS Black Badge Dressed in Satin Nutella Isn't Spreadable on 26s
The good folks over at Atlanta, Georgia-based Road Show International, have a 'subtle' treat that may or may not cause fans to run amok crying for their Rolls-Royce Cullinan dreams. Oh, and most likely, Ferrero would either sue or totally agree!

Nutella is, most likely, the world's best-known brand of spreadable, brown, sweetened hazelnut cocoa pasta. It was invented in 1963 by Michele Ferrero, the Italian billionaire businessman who developed Ferrero SpA from the small bakery and café of his father, Pietro Ferrero, located in Alba, Piedmont. Back then, he decided to transform his father's Supercrema gianduja with a new composition and a fresh name for marketing purposes – Nutella was born in 1964, and most likely, the life of big and little kids around the world has never been the same after the first bite.

Ferrero is now the world's second-largest chocolate producer and confectionery company – still owned by the Ferrero family and has been described on many occasions as "one of the world's most secretive firms." However, they can't stop people from replicating the famous Nutella color on different stuff – including their cars. Yep, that's a thing – all thanks to the wacky aftermarket realm of America.

But there is no need to take our word for granted as we have an eloquent example – this Rolls-Royce Cullinan Black Badge RS Edition transformed into a Nutella dream by Road Show International. Unlike a regular Black Badge, which has the badges in black (as per the name), this one is almost completely covered in Satin Nutella on the outside, while inside, there's a black-crimson-carbon fiber atmosphere. Because it's a Black Badge model, the twin-turbocharged 6.75-liter V12 also gets a little more power than a stock Cullinan – 591 horsepower instead of 563 hp, as well as 900 Nm (664 lb-ft) instead of 850 Nm (627 lb-ft), though the dealership listed the regular model's power credentials. Well, these are all details, as the Cullinan is capable of sprinting to 62 mph (100 kph) in less than five seconds and hits a top speed of 155 mph or 250 kph.

Most likely, the owner of the freshly customized Rolls-Royce Cullinan Black Badge RS Edition won't mind driving slowly – that way, people can admire the creamy-but-not-spreadable looks along with the RS goodies. Those include the 3D radiator grille also finished in Satin Nutella, the complete Satin Nutella wrap (including the door jambs), the powder-coated brake calipers and matching logos, the RS Smoke exterior lighting package, the Gloss Nutella accents and the matching Spirit of Ecstasy, as well as the 26-inch Powder Satin Nutella aftermarket wheels with big caps.