The Aprilia RS 660 Factory Is Coming, and It Looks Scrumptious

There's something eminently admirable about a tasty, capable middleweight motorcycle, isn't there? Sure, it's the superbikes and CVOs that turn heads, among both riders and non-riders alike. And conversely, depending on where you live, it's the small-displacement machines (and maxi-scooters) that are the everyday workhorses.

But the middleweights? They strike a happy balance between fun and practicality, a strong case of "get you a bike that can do both." In highway-happy places like the US, where smaller bikes aren't the most practical solution outside of cities, middleweights are more than happy to fill the role.

Enough power to do what you want, but not so much that the only good place for them is on a track. Good, solid, happy, fun, all-rounders, many of them are. Like, for example, the Aprilia RS 660. There's one I see regularly, that I'm pretty sure the owner commutes on for most of their daily activities (work, errands, and so on).

And you know what? It'd put such a smile on your face for doing those things. Especially in that distinctive Acid Gold colorway, which the one I see regularly is. That's why it's great news that not only is Aprilia bringing back the RS 660 to American showrooms for 2025; it's also upping the ante considerably. Friends, take a look at the beautiful new 2025 Aprilia RS 660 Factory. 

For those familiar with Aprilia Factory bikes, you won't be at all surprised to learn that the RS 660 Factory gets more than just some slick new graphics. No, indeed; it also gets a shiny new fully adjustable Öhlins suspension, right from Noale. Yes, on a 660. Do you love the very idea as much as I do?

Eagle-eyed viewers may also notice that the RS 660 Factory pictured above also has a new, full-color instrument cluster. This is an upgrade it shares with the regular RS 660 for 2025, along with new aerodynamic winglets, as well as a new engine tuning (to meet Euro 5+ requirements) that outputs a claimed 105 horsepower. Remember too, this bike weighs just 403 pounds at the curb. 

Shiny new 2025 bikes also get shiny new 2025 colors. In this case, the RS 660 will be available in your choice of Blue Marlin or Venom Yellow, while the RS 660 Factory will come in the color and graphics you see above. (Honestly, does it need anything else? Maybe a gold frame, IDK.)

What about pricing? In the US, the 2025 Aprilia RS 660 will carry an MSRP of $11,649. Meanwhile, the 2025 Aprilia RS 660 Factory will carry an MSRP of $13,999.

If you're in Canada, Aprilia is also bringing the 2025 RS 660 to you, too. For our neighbors to the North, the 2025 Aprilia RS 660 will come at a cost of CAD $14,295, while the RS 660 Factory will run you CAD $16,795.